Web analytics is the measurement, collection, analysis and reporting of web data in order to understand and optimize web usage. There are five types of web analytic tools such as traditional web analytics tools, social media analytics tools, voice of customer tools, mobile analytics tools and experimentation tools. There are several ways web analytics can help your business such as understanding your keywords better. Web analytics also allows you to dig deeply into your organic search traffic to see which phrases are powerful in helping online users find your Web site.

With Web analytic tools you can begin to see patterns in your customer’s behavior and you may find that those who come to your site after reading reviews about you on certain sites, are more likely to convert to your site. In addition, Web analytics also gives you a better insight to social activity on your site, as well as understanding page quality. Web analytic tools can also help you find out which pages are helping users complete their goals on your site and which may be leading them astray. Understanding offline successes is another way Web analytics can help your business. Web analytics can help you measure offline successes such as when you create new brochures or commercials or when you speak at local workshops. In addition, Web analytics also helps you to see more clearly what is going on at your site.

Most importantly, Web analytics can help you formulate a sales and e-marketing plan. Some may not know it but Web analytics enables you to create key indicators of performance such as revenue earned and sales that are made online. With this kind of insight, you can clearly find out what is working and what is not working. Optimizing your marketing campaigns is another benefit. By targeting your audience with Web analytics you can focus on specific groups while building your brand.

To conclude, Web analytics is the measurement, collection, analysis and reporting of web data for the sole purposes of understanding and optimizing web usage. Find out how Web analytics can help your business, today!

http://www.red-orbit.com/services/web-analytics