Digital marketing is integrated marketing services that are used to attract, engage and convert customers online. To accomplish effective digital marketing, various channels are used such as SEO, content marketing, influencer marketing, social medial and online advertising in order to help brands connect with customers. The most common digital marketing types are: email marketing, SEO, PPC (pay per click), social media, online advertising, viral marketing and text messaging. Currently, two of the most popular digital marketing types are viral marketing and text messaging. Viral marketing often involves publicizing an element of content across various channels. For example, it may include videos on YouTube, email marketing and blogs; with the goal of bringing attention of the market and spreading naturally and effectively throughout online communities. Text messaging has increased in popularity, especially with the use of smartphones.
Keep in mind; there are several advantages of digital marketing. One advantage is being able to use content that connects with consumers online. Many agree that digital marketing is far better that PR and direct mail. In addition, with digital marketing you can track customers from the first interaction, up until customers leave the website. Also, with digital marketing you can connect with mobile customers. With an online presence that focuses on smartphone and tablet users, buying behavior can be influenced. Most importantly, you can realize a higher return on investment and revenue. In addition, with digital marketing you can observe and adapt to trends and actions faster, without relying on sample data or making educated guesses.
Another benefit is the reduced cost you pay for digital marketing. Also, you can possibly replace costly advertising such as radio, magazine and television with digital marketing and that makes advertising easier and less complex. Most importantly, digital marketing makes it easier to measure what is working and what is not. In addition, digital marketing is not intrusive; unlike phone calls or mailshots that come at inconvenient times.
To conclude, digital marketing is integrated marketing services that are used to attract, engage and convert customers online. Find out how digital marketing can provide these benefits and more for you!