If you are new to owning your own website, you may have heard the term web analytics but not know what it all entails. Web analytics is simply analyzing data related to your site such as the flow of traffic to your website, how many returning visitors you receive and how many unique visitors, from where the traffic is originating and how long they stay on your website. For search engine optimization, the bounce rate, or how quickly visitors leave your site, can hurt your search engine index.

By analyzing the data collected on your website, you can identify any problem areas such as a high bounce rate. If you have a high bounce rate, then you know you need to adjust your site and your content to keep visitors there longer. One of the best strategies to do this is to make your site as highly interactive as possible and in ways that make your visitors want to stick around longer. It can also identify areas that are working well for you such as certain keywords. Long-tail keywords work much better than one-word keywords with current day search engine algorithms. If a certain keyword is attracting visits, you can maximize on this by creating content around the keyword. If the keyword is lifespan for dogs, you can create multiple articles with various aspects of dog’s life longevity. One article may be what increases the lifespan for dogs, another article can revolve around different breeds and their particular lifespans. This not only increases your search engine index, but it gives your visitor more articles related to the popular keyword, which encourages them to increase their visit time by reading more content.

While web analytics may seem complex and daunting, it is a great tool for learning what is working for your site and what isn’t while allowing you to see how any changes you make impacts your visitors. You can create better content, bring more people to your site, increase the amount of money you receive in ad revenue and how much money your visitors spend each visit if you sell any goods or services simply by analyzing your website’s data and running with what is working and adjusting what is not working for you.