The Basics of Web Analytics and How It Can Help Your Website

If you are new to owning your own website, you may have heard the term web analytics but not know what it all entails. Web analytics is simply analyzing data related to your site such as the flow of traffic to your website, how many returning visitors you receive and how many unique visitors, from where the traffic is originating and how long they stay on your website. For search engine optimization, the bounce rate, or how quickly visitors leave your site, can hurt your search engine index.

By analyzing the data collected on your website, you can identify any problem areas such as a high bounce rate. If you have a high bounce rate, then you know you need to adjust your site and your content to keep visitors there longer. One of the best strategies to do this is to make your site as highly interactive as possible and in ways that make your visitors want to stick around longer. It can also identify areas that are working well for you such as certain keywords. Long-tail keywords work much better than one-word keywords with current day search engine algorithms. If a certain keyword is attracting visits, you can maximize on this by creating content around the keyword. If the keyword is lifespan for dogs, you can create multiple articles with various aspects of dog’s life longevity. One article may be what increases the lifespan for dogs, another article can revolve around different breeds and their particular lifespans. This not only increases your search engine index, but it gives your visitor more articles related to the popular keyword, which encourages them to increase their visit time by reading more content.

While web analytics may seem complex and daunting, it is a great tool for learning what is working for your site and what isn’t while allowing you to see how any changes you make impacts your visitors. You can create better content, bring more people to your site, increase the amount of money you receive in ad revenue and how much money your visitors spend each visit if you sell any goods or services simply by analyzing your website’s data and running with what is working and adjusting what is not working for you.

Comments (2)

The unique benefits of Facebook advertising

Facebook advertising appears on News Feed on desktops, on mobiles and the right column of Facebook on desktops. Facebook advertisement is often paired with news about social actions that you and your friends have taken, such as liking a Page. There are several advantages of advertising on Facebook such as creative control. Keep in mind; Facebook advertising is a wonderful display platform for social media advertisers because you are able to avoid ad fatigue. This can be done by using flexibility that is available and go to market with new and fresh images faster and with less work. In addition, Facebook advertising also provides you with the opportunity to hone in on your audience. You can use CRM data to create look-alike audiences by using Facebook data.

Most importantly Facebook advertising offers A/B testing capabilities. By testing your ads, you are able to make changes to your ads to improve your creativity and gain insight on what works and what doesn’t work. Testing A/B capabilities on Facebook can be done through their new split- ad testing tool. This can be found in the Power Editor. The Power Editor tool allows you to find the best audience for your ads so that you can see which one performs the best. In addition, Facebook advertising is now reaching around 745 million mobile users. This can be quite effective because it reaches millions in the palm of their hands.

There are several tips when creating an effective Facebook ad campaign such as mining audience insights. This allows you to learn about certain audiences before targeting or risking your budget on them. Another tip is to create unique ad sets for each audience. In other words, you can create separate ads and deliver them to two completely unique audiences. One other tip that is effective is using striking imagery. Instead of using a picture of your business, instead use an image that catches a person’s eyes. They will then move on and read your ad. To conclude, Facebook advertising is effective and affordable. Find out more about Facebook advertising, today and see how it can add value to your business!!


Leave a Comment

3 Facebook Advertising Tips

Website owners and businesses alike can benefit from Facebook advertising. However, the truth is that many people don’t know how to use the platform to their advantage. At least when it comes to advertising. With that said, below are three tips to help you get the most from advertising on Facebook.

Try Facebook Offers
Advertisers should take advantage of Facebook Offers, which can capture your targeted audience’s attention. This features lets you promote a deal to Facebook users. You can use an offer to give something away for free, but in exchange for the users’ email address. You can give away an ebook or something of that nature. When it comes to this kind of Facebook advertising, you should target your fans/friends first. If you get a good response, then you can spend a little bit more and reach a larger number of people.

Add Images
Facebook advertising can be more effective when you use multiple images. When you create a PPC ad on Facebook, add a few images. Just make sure the images are different from one another because this will draw the most attention. Facebook allows you to upload six images in total, so try to use six images or at least three.

Customize Your Headline
A lot of people don’t customize their headline of the ad they create. Facebook automatically chooses the headline, which is the same as the title of your page’s profile. Don’t leave the title as-is, and create a more enticing heading. A headline can make or break an advertising campaign, so if you don’t have a catchy headline, then don’t expect people to click on it. If your headline is eye-catching and explains what your ad is or you make it as interesting and unique as possible, then many people will click on it.

Advertising Facebook is one of the best ways to reach current and potential customers. It’s also one of the quickest ways to grow your business, get new customers to visit both your website and physical location, if you do have a brick-and-mortar location. However, you want to keep the above tips in mind to get the most from it.


Leave a Comment

Types and benefits of digital marketing

Digital marketing is integrated marketing services that are used to attract, engage and convert customers online. To accomplish effective digital marketing, various channels are used such as SEO, content marketing, influencer marketing, social medial and online advertising in order to help brands connect with customers. The most common digital marketing types are: email marketing, SEO, PPC (pay per click), social media, online advertising, viral marketing and text messaging. Currently, two of the most popular digital marketing types are viral marketing and text messaging. Viral marketing often involves publicizing an element of content across various channels. For example, it may include videos on YouTube, email marketing and blogs; with the goal of bringing attention of the market and spreading naturally and effectively throughout online communities. Text messaging has increased in popularity, especially with the use of smartphones.

Keep in mind; there are several advantages of digital marketing. One advantage is being able to use content that connects with consumers online. Many agree that digital marketing is far better that PR and direct mail. In addition, with digital marketing you can track customers from the first interaction, up until customers leave the website. Also, with digital marketing you can connect with mobile customers. With an online presence that focuses on smartphone and tablet users, buying behavior can be influenced. Most importantly, you can realize a higher return on investment and revenue. In addition, with digital marketing you can observe and adapt to trends and actions faster, without relying on sample data or making educated guesses.

Another benefit is the reduced cost you pay for digital marketing. Also, you can possibly replace costly advertising such as radio, magazine and television with digital marketing and that makes advertising easier and less complex. Most importantly, digital marketing makes it easier to measure what is working and what is not. In addition, digital marketing is not intrusive; unlike phone calls or mailshots that come at inconvenient times.

To conclude, digital marketing is integrated marketing services that are used to attract, engage and convert customers online. Find out how digital marketing can provide these benefits and more for you!


Leave a Comment

Car Hire at the Dublin Airport

The Dublin airport is located north of the city and along the M50 Dublin ring road. Travelers have a number of convenient options for car hire Dublin airport, and rental companies are located in both airport terminals. Local car hire companies can accommodate any vehicle requirements, with a variety of available cars that can be hired for the short, medium, or long term. Several car hire companies also offer vans for hire for larger groups of travelers.

Those who are traveling to Ireland for business or tourism can count on fast, reliable car hire service so they can experience all the history and culture that Ireland has to offer. No matter the final destination in the country, every traveler is in a great place to conveniently hire a car and get started on the journey.

After getting off the plane, Ireland travelers can find all car hire companies located in the same area of the airport. After hiring a car, it takes less than 20 minutes to arrive at Dublin City Centre by way of the Dublin Port Tunnel. From this area of the city, travelers can discover the variety of popular local tourist attractions in Ireland. Some of the most famous ones include the Guinness Storehouse and Trinity College. Other popular activities in the Dublin area include historical walking tours, shopping, and golfing. For any kind of activity or tourist destination, Dublin car hire from the airport is an easy and hassle-free option.

For travelers arriving at the Dublin Airport’s Terminal 1, car hire services are located in the main arrival hall and are noticeable once the customs gate has been cleared. Those who have landed at Terminal 2 can follow several signs pointing to the car rental desks, which are located only a short walking distance away through the airport. To hire a car from the Dublin Airport, travelers need to hold a current drivers’ license from their home countries and be at least 24 years of age. To help with navigating the Dublin area, local tourism authorities have made a number of published driving routes and smartphone maps available.

Leave a Comment

Qualities That Make us the Best Airline

Today’s world relies on speed to make things work correctly. Because time is money, you cannot afford to waste yours on slow and unreliable means of transport. You, therefore, need to choose one that is fast and reliable. If you are someone who is going for business or even leisure in any part of the world, then the best way to travel is by air. In the air transport business, no other company offers safe, reliable, comfortable, and yet affordable travel than Adria Airways. Here is more on the qualities that make this airline that flies to and from Ljubljana, which is the largest Slovenia airport offers.
Well-Maintained Planes

At the core of air transport is the airplane. Without the airplane, there would simply be no flight. For clients to enjoy safe, reliable, and comfortable flights, the plane itself has to be well-maintained. Such a plane minimizes the risk of a crash and brings a sense of security and comfort to its passengers. At Adria Airways, all our planes are well-maintained to ensure our client’s safety.
Well-Trained Flight Crews

The quality of customer service matters a lot. To ensure that services to customers are of the highest quality, the crews who serve passengers during flight have to be well-trained. All our crew members are sourced from the best air hospitality schools and also undergo regular training to ensure that they offer the highest quality of services to our esteemed clients.
Flight to and From Many Destinations

There is no point of having the best airplanes with the best crews and you are not able to serve clients from different destinations. A good airline should have regular flights to and from many destinations all over the world. At Adria Airways, we have regular flights to and from all major European airports and others all over the world.
Affordable Flights

It will not cost you an arm and a leg to fly with Adria Airways. We do understand that our clients have different financial abilities. For this reason, we have made sure that our airfare is affordable enough without compromising the quality of our services.
Therefore, if you are in Slovenia and need to fly, book a flight and head over to Ljubljana, which is the largest Slovenian airport, and fly with us.

Leave a Comment

3 Great Facebook Advertising Tips You Should Know About

Facebook advertising is tricky. However, there’s a few tips you should know about. Here are three good ones.

Get Attention With Facebook Offers
If you have a product or service you’re selling or if you’re trying to build an email list, then try Facebook offers. This allows you to promote deals solely to Facebook users. You can give something away for free or offer a limited time discount to users on Facebook.

Do you own a brick-and-mortar store? If so, then offer an online coupon users can print and bring to your store. All you have to do is create an advertising campaign on Facebook and target your current fans. If you’re successful, then you can target a larger audience.

Create A Catchy Ad Headline
When you create an ad, usually the ad headline will automatically be created and it will be the same as the title of your page. You don’t want to leave things as is because creating a customized headline will generate better results. Plus, the headline is the first thing people will see when your advertisement shows up in their news feed.

Make the headline as enticing as possible. Asides from that, choose a good image to use as part of your ad. If you have a good image and an enticing headline, then more people will click on your ad.

Control Advertising Costs
You want to control your Facebook advertising costs. Facebook allows you to manage your advertising manage via different methods. For example, you can bid for a desired objective, clicks or impressions but your campaign will stop when your daily or lifetime budget has been reached. A good example is if you choose to spend $20 per day on clicks. Once you have acquired $20 worth of clicks on any given day, then the campaign will stop. If you’re willing to spend $200 on a campaign, then after 10 days it will come to an end.

Set a small budget and if you get results with a campaign, then you can increase the size of your budget.

Facebook advertising is all about creating catchy headlines and taking advantage of all their advertising tools, such as creating special offers. It’s also about controlling your budget. Once you master those three, you’ll become successful with advertising on Facebook.

Leave a Comment

Get The Best SEO to Boost Your Business

Making an indelible impression on viewers among a crowd of competitors is often a tricky task for new and growing businesses, especially in the online space. Umpteen businesses are launched everyday in the online market space and carving a niche among them can be really a challenging job. However, hiring the best SEO with knowledge of finest techniques can make the difficult task quite a result-yielding and easy one. Get on board a master SEO or search engine optimization expert with good experience of handling smart tools and techniques for enhancing the visibility of websites in search engine rankings. An increase in market visibility of companies would result in greater exposure to its product and services, thereby leading to more volume of work and sales.
Using the right set of SEO rules will help a company to get noticed easily and draw in enquiries from potential customers. Increase in the traffic of a website would generally also mean increased revenues from the online platform. However, it is crucial to enroll a proficient, knowledgeable and smart SEO agent or a reputed SEO agency to ensure that the best market capitalization tricks are adopted to suit the requirement of the business.
Entrusting the responsibility of promoting the business’s Internet marketing campaign in the hands of a trustworthy, good record holding SEO would only help in elevating the financial position of a growing new business. Simply creating the best website with the use of smartest SEO tricks is not enough but a company needs to re-assess the viability of those techniques with the changing customer preferences and changing market demands. A capable SEO agent would see to it that all the websites and web marketing campaigns, involving the SEO techniques the upgraded from time to time to meet the ever-changing market scenarios.
A strong web presence is mandatory for any business in any industry in today’s time. The growing need to occupy a large pie of the expanding online market share is predominant for almost all in the virtual business space. Hence, focusing on deploying the finest SEO is the key to getting the best results in the long run.


Leave a Comment

Have a Community Manager for Your Facebook Page

Just like meeting someone for the first time, handing over a business card and walking away is rude, posting on Facebook and not being involved in the following conversation is bad and so rude to your fans. In fact, it completely defeats the purpose in the first place. For this reason, Facebook Community Management is so important and it has its own nuances and benefits. To understand its nuances, benefits and why you need it, you first need to consider your own business. That is, what you do, what you sell, why your customers want to talk to you, and how you talk to your customers when they come into your store. Answering these questions goes a long way to identifying what you should use Facebook for, and how you should use it; but the reality remains, you still require the medium as a customer interface just like you would on the phone, through e-mail or even in person.
On the other hand, the planning process is an important part of any efficacious Facebook Page. This process is time-consuming, but one great way to streamline the process and reduce the amount of time you personally have to spend is to designate someone to be the community manager of your page. A Facebook Community Manager has admin privileges on your page and is responsible for making the page run smoothly. On a page with multiple admins, the manager is the one who manages all of the admins. If you are small or large business and have a Facebook Page, you should consider the benefits of Facebook Community Management and assign a manager for your community. The person you assign should be well acquainted with your company’s Facebook marketing strategy.
The personality of your community manager is quite important since it should fit with the audience. Your community manager should connect well with your audience and should be in a position to build a good rapport with them. Facebook marketing is all about relationships and connections with real people rather than brands. Your manager should represent your company well. Finally, when it comes to Facebook community management, you need a tailored strategy that works for your business. As time goes by, Facebook proves to be more important. You are starting to see a widening gap of those who get it and those who do not.


Leave a Comment

Why You Need to Make a Trip to Ljubljana Slovenia

When you are traveling to ljubljana slovenia, you might be wondering which flights are available to you and which ones are going to fit into your strict budget. The fact that you have a tight budget and may not be able to afford a lot during a trip means that you need to find flights that are not going to be overly expensive. Make sure that you book the flights in advance to the trip that you will be taking so that you know it is available to you and is not going to be something that you miss out on just because you waited for too long.

The most important thing that you can do when taking flights to ljubljana slovenia is to book in advance and use the Internet to your advantage. The reason for this is because a lot of people are choosing to book last minute and then miss out on the flights that they need to take. It is so important that you book anything and everything before going so that you know it is going to be there for when you need it the most. This is beneficial in a variety of different ways and can be just what you need to feel confident about yourself and your upcoming trip.

Flights to ljubljana slovenia are easy to find on the Internet and can fit well into your budget for whatever it is that you need. Make sure that you find the right trip and flight to fit your needs. For example, if you want a round trip ticket, this is obviously going to save you money long-term and allow you to feel confident in the vacation getaway that you are going to be going on. This is beneficial in so many ways and is why a lot of people are now choosing to take the next step on their travel plans and book it all in advance to the trip and knowing that what they are doing is going to make for one of the best vacations that they have ever been able to take for themselves.


Leave a Comment