If you manage a community on Facebook, you are undoubtedly already aware how important it is to keep close tabs on your community. After all, there are a lot of online communities competing for public attention… you want yours to stand out and attract visitors. Facebook community management is easier and more productive by following a few best practices:

Provide plenty of good content that is of interest to your target audience. After all, it is the content that people are coming to your site to get. Keep your content up-to-date and fresh. You should ideally be posting content to your Facebook community on a daily basis. Once or possibly twice a day is a good frequency for making Facebook posts.

Make sure that your content it written in a truthful fashion, keeping in mind that every post you make has potentially global outreach. Know your community and its visitors, and gear your content towards that audience. As a general rule, you should avoid the usage of slang, unless it is terminology that is common among your core audience. Good spelling and grammar are also important.

Be mindful of what is going on in the world around you. Good Facebook community management includes being respectful if other things are going on in the world. For example, if you utilize scheduled posts, it is a good idea to turn those off if a global, national or local crisis happens to occur. Otherwise, your normally scheduled posts might seem a bit irrelevant or even insensitive compared to the other happenings. This is also a good idea to do in the case of national days of remembrance and holidays.

It is also important to pay attention to the comments and posts made by others within your community. Good Facebook community management techniques such as always responding to visitor comments will help your community members feel involved. Although you might be tempted to only respond to negative comments, in order to protect your brand, it is also important to acknowledge and respond to positive comments. After all, you want to encourage the good comments, not ignore them.