Website owners and businesses alike can benefit from Facebook advertising. However, the truth is that many people don’t know how to use the platform to their advantage. At least when it comes to advertising. With that said, below are three tips to help you get the most from advertising on Facebook.
Try Facebook Offers
Advertisers should take advantage of Facebook Offers, which can capture your targeted audience’s attention. This features lets you promote a deal to Facebook users. You can use an offer to give something away for free, but in exchange for the users’ email address. You can give away an ebook or something of that nature. When it comes to this kind of Facebook advertising, you should target your fans/friends first. If you get a good response, then you can spend a little bit more and reach a larger number of people.
Facebook advertising can be more effective when you use multiple images. When you create a PPC ad on Facebook, add a few images. Just make sure the images are different from one another because this will draw the most attention. Facebook allows you to upload six images in total, so try to use six images or at least three.
Customize Your Headline
A lot of people don’t customize their headline of the ad they create. Facebook automatically chooses the headline, which is the same as the title of your page’s profile. Don’t leave the title as-is, and create a more enticing heading. A headline can make or break an advertising campaign, so if you don’t have a catchy headline, then don’t expect people to click on it. If your headline is eye-catching and explains what your ad is or you make it as interesting and unique as possible, then many people will click on it.
Advertising Facebook is one of the best ways to reach current and potential customers. It’s also one of the quickest ways to grow your business, get new customers to visit both your website and physical location, if you do have a brick-and-mortar location. However, you want to keep the above tips in mind to get the most from it.